双语|电子商务将促进澳大利亚经济增长Australia benefits from growth on and off line

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双语|电子商务将促进澳大利亚经济增长Australia benefits from growth on and off line
前言
谭宝政府发布了一份新的指南,帮助澳大利亚的出口企业利用电子商务的力量拓展全球市场。

这份指导报告名为“澳大利亚企业线上出口指南”,由澳大利亚贸易投资委员会制定。对于那些想要拓展海外市场(比如中国、日本、韩国和印尼)的出口商,这是一份非常实用的指南。

在澳大利亚最主要的一些出口目的地国家,互联网购物很快成为了一件稀松平常的事情。在部分国家,随着很多新产品进入电子商务平台,这些国家的电子商务呈两位数增长。

这份指南安全吗?
澳大利亚贸易投资委员会致力于和主要的国际网络平台发展关系、减少线上出口的壁垒并向澳大利亚出口企业推广新的商业模式,这份指南正是这些努力的一部分。这份指南涵盖了很多话题,包括线上销售周期、利用自己的网站将商品销往海外以及理解主要电子商务平台的商业模式。

目前外交与贸易部门(DFAT)的自由贸易协定门户网站(Free Trade Agreement Portal)已经为企业提供了很多电子资源。这个门户网站为企业提供了所有澳大利亚自由贸易协定以及如何使用这些协定的信息。

谭宝政府目前正在追求澳大利亚历史上最强势的贸易目标,为澳大利亚企业开放更多的市场,让企业发展壮大,通过出口增长创造更多就业机会。

今年年初,澳大利亚政府签署了TPP-11(新的跨太平洋伙伴协议)和秘鲁-澳大利亚自由贸易协定。2018年6月底,澳大利亚还会开启和欧盟的贸易协定谈判。

牛肉博览会
此外,一个国际代表团正在2018年澳大利亚牛肉博览会上探索贸易和投资机会。

澳大利亚牛肉博览会在Rockhampton举办,每三年一次,展示了澳大利亚在北部和南部牛肉供应链上的投资与能力和机会。

2016-2017年期间澳大利亚的牛肉出口价值71亿澳元。增加牛肉出口将为澳大利亚人创造更多的就业,并刺激经济增长,然而对中国贸易带来的好处还没有实现。很多牛肉企业都表示,由于“意料之外的问题”,与中国的贸易并没有增长,甚至有所减少。

谭宝政府正在努力促进澳大利亚的出口增长,包括牛肉。这是政府通过贸易协定促进经济增长计划的一部分。

自由贸易协定真的有用吗?
谭宝政府已经实施的贸易协定为澳大利亚出口商减少或取消了很多关税,刺激了牛肉的出口。澳大利亚肉类和畜牧业协会表示,与韩国(KAFTA)、日本(JAEPA)和中国(ChAFTA)的贸易协定预计将在未来二十年里给澳大利亚红肉和畜牧业带来200亿澳元的增长。

最近签署的跨太平洋伙伴协议(TPP-11)和秘鲁-澳大利亚自由贸易协定(PAFTA)将带来更多的增长。2016-2017年,澳大利亚对TPP-11国家的牛肉出口总额为26亿澳元。

贸易代表团
澳大利亚贸易投资委员会领导的代表团由各个主要贸易伙伴国家代表组成,包括中国、美国以及新兴市场国家越南、土耳其、巴基斯坦和拉丁美洲国家。

这些代表将和澳大利亚的生产商、供应商和农业科技公司进行会面,实地访问新南威尔士州和维多利亚州牛肉供应链上的多个地点,包括养牛场、加工厂和食品生产中心以及位于新英格兰大学的智慧农场创新中心。

澳大利亚在创新方面的口碑越来越好,2018澳大利亚牛肉博览会将展示很多应用技术,包括牛群管理、供应链追踪、动物健康和远程牲畜监控。

网络安全
一个由60多名网络安全领域领导者组成的代表团访问了美国,让澳大利亚的专业技术走向国际舞台,建立了打击网络犯罪的跨国合作网络。这带来了更多的贸易机会。

这个代表团由澳大利亚执法和网络安全部长Angus Taylor带领,目的是为了发展澳大利亚的技术和网络安全工业。

贸易、旅游和投资部长Steven Ciobo表示,澳大利亚成为了日益增长的网络安全工业领域的全球领导者。

澳大利亚的创新文化
澳大利亚拥有良好的创新文化、高超的研发水平和有利的政府政策,使澳大利亚成为开发和测试新的网络安全方案的绝佳地点。

Taylor部长表示,代表团的目的是为了让澳大利亚成为一个网络安全创新和投资的国际中心。

澳大利亚网络安全战略(Cyber Security Strategy)致力于发展更密切的国际伙伴关系,扩大国内网络安全市场和直接投资,保证澳大利亚的公司能够获得他们应对全球网络安全挑战所需要的支持。

随着新技术的发展,比如数据分析和物联网(IoT),也出现了新的网络威胁。所以我们需要比以往更高级的技术和知识来打击网络犯罪。

代表团由澳大利亚贸易投资委员会和澳大利亚网络安全促进协会(AustCyber)组织,包括一系列专业技术,比如量子加密、终端保护和威胁情报。

RSA大会
该代表团还于4月16日至20日参加了在旧金山举行的RSA会议,在会议上向投资者和潜在合作伙伴宣传他们的产品。这一会议也是全球最大的关于网络安全的活动。

与会代表是由五家在旧金山的网络安全创业公司组成的。这样的安排也是谭宝政府帮助澳大利亚企业家计划的一部分。

谭宝政府认识到强大的网络安全技术是经济增长与繁荣的基础,并于2016年发布了《国家网络安全战略》。战略概述了政府的一系列举措,其中包括:支持网络安全技术创新,发展相关企业,促进出口以及确保技术研发和发展的速度能够满足行业发展的需要。

回到现实

然而,因为没有真正意义上能够拥有较大市场份额的澳洲电子商务平台,澳洲许多相关的贸易和行业还未能从政府的努力中获利,企业和消费者也还未能享受到更好的网络安全服务。

 

 『原文』Australia benefits from secure growth on and off line?

The Federal Turnbull McCormack Government has launched a new guide to help Australian export businesses harness the power of e-commerce to expand into global markets.

Developed by Austrade, Online Exporting: A Guide for Australian Business is a practical resource for exporters looking specifically to access markets like China, Japan, South Korea, and Indonesia.

Internet shopping has quickly progressed to become an everyday activity in many of Australia’s top export markets, some of which are seeing double-digit sales growth as e-commerce platforms increase access to new products.

The guide, but is it safe?

The guide forms part of Austrade’s initiative to develop relationships with major international online platforms, reduce barriers to exporting online and educate Australian exporters about new business models. It covers a range of topics including the online sales cycle, selling overseas from your own website and understanding the business models of major online sales platforms.

The guide also complements the digital resources currently available to businesses through the Department of Foreign Affairs and Trade (DFAT), DFAT’s award-winning Free Trade Agreement Portal (FTA), which provides vital information about our FTAs and how to take advantage of them.

The Turnbull McCormack Government is pursuing the most ambitious trade agenda in Australia’s history and opening more markets for Australian businesses, allowing them to grow and create new jobs through increased exports.

Earlier this year the Australian Government concluded the TPP-11 and the Peru-Australia Free Trade Agreement and will launch negotiations for a trade agreement with the European Union later in June 2018.

The case of Beef!

Also, an international delegation is exploring trade and investment opportunities at Beef Australia 2018.

The national beef expo, held in Rockhampton every three years, showcases Australian capability and opportunities to invest and partner across both northern and southern Australian cattle production supply chains.

Australia’s beef exports were worth $7.1 billion in 2016-17. Increasing these exports will create new Australian jobs and drive economic growth we hear repeatedly from the Government, however the boon from the China trade has yet to materialise. Many in the beef business report a flat or loosing trade with China, mainly due to “unexpected problems”.

The Turnbull McCormack Government is working to grow Australia’s exports, such as beef, as part of its plan for a stronger economy through trade agreements.

Does free trade agreement really work?

The trade agreements the Turnbull McCormack Government has delivered have reduced or eliminated tariffs, driving Australian beef exports. According to Meat and Livestock Australia, the benefits of the trade agreements with Korea (KAFTA), Japan (JAEPA) and China (ChAFTA) are expected to be worth an additional $20 billion to the Australian red meat and livestock industry over the next 20 years.

The recently concluded Trans-Pacific Partnership (TPP-11) and the Peru-Australia Free Trade Agreement (PAFTA) will offer further improvements. In 2016-17, total beef exports to the TPP-11 countries were valued at $2.6 billion.

Delegations or just delegating?

The delegation, hosted by Austrade, includes representatives from major trading partners such as China, the United States and emerging markets like Vietnam, Turkey, Pakistan and Latin America.

They are meeting with Australian producers, suppliers and ag-tech companies, undertaking site visits to various locations across the beef supply chain in New South Wales and Victoria, including properties, processing plants and food manufacturing centres and touring the SMART Farm Innovation Centre at the University of New England.

Australia has a growing reputation for innovation and Beef Australia 2018 will showcase new technology across a range of applications, including herd management, supply chain traceability, animal health and remote livestock monitoring.

Connecting exporters to safe e-commerce, to the degree where Australia exports that technology, reality or hype?

Fostering even more trade opportunities, a delegation of more than 60 cyber security industry leaders put Australian expertise on the global stage in a visit to the United States that built transnational partnerships to fight cybercrime.

Led by the Australian Federal Minister for Law Enforcement and Cyber Security Angus Taylor, the delegation aimed to advance Australia’s technology and cyber security industries.

Federal Minister for Trade, Tourism and Investment Steven Ciobo said Australia was well positioned to become a global leader in the burgeoning cyber security industry.

Strong innovation culture Australia!

Fostering even more trade opportunities, a delegation of more than 60 cyber security industry leaders put Australian expertise on the global stage in a visit to the United States that built transnational partnerships to fight cybercrime.

Led by the Australian Federal Minister for Law Enforcement and Cyber Security Angus Taylor, the delegation aimed to advance Australia’s technology and cyber security industries.

Federal Minister for Trade, Tourism and Investment Steven Ciobo said Australia was well positioned to become a global leader in the burgeoning cyber security industry.

RSA

The delegation also attended from 16 to 20 April the RSA Conference in San Francisco, the world’s largest cyber security event, and promote their products to investors and potential partners.

Delegates will be joined by five cyber security start-ups undertaking residency at the San Francisco Landing Pad, part of the Turnbull McCormack Government’s program assisting Australian entrepreneurs.

Recognising strong cyber security as a foundation for economic growth and prosperity, the Turnbull McCormack Government launched the National Cyber Security Strategy in 2016, outlining initiatives to support innovation, grow businesses, promote exports and ensure research and development efforts match industry needs.

Back to reality?

However, many affiliated trades and industry models have yet to benefit from Australia’s own efforts, as there are no real Australian e-commerce platforms with significant market share, or for that matter offer better cyber security to Australian traders and consumers.

What need to be done by Government for Australian business to synergisticall grow on and off line?

A. More direct funding?

B. More protectionist laws?

C. More international thinking?

Please share your thoughts by leaving a comment!

作者Author:Roger Hausmann/Federal Parliamentary Journalist澳洲联邦记者

本文翻译Translator:周吉吉Julie

本文编辑Editor:周吉吉Julie