About us

AustralianInsider.com and the official WeChat account AusInsider are the primary source platforms for our new media platform serving the Australian Chinese diaspora and business community.

Many Austrailans are not familiar with WeChat, yet it is a must media channel to China’s population. That is why AusInsider has an official account. To help you understand better its significance and importance here is a brief history, according to Wiki, it goes as follows.

WeChat began as a project at Tencent Guangzhou Research and Project centre in October 2010. The original version of the app, “Weixin”, was invented by Xiaolong Zhang, and named by Ma Huateng, Tencent CEO and was first launched in 2011. The Chinese government has actively supported the development of the e-commerce market in China – for example in the 12th five-year plan (2011-2015).

By 2012, the number of users reached 100 million and Weixin was re-branded as WeChat for the international market.

WeChat had over 889 million Monthly Active Users in 2016 90% of whom were Chinese. For comparison, Facebook Messenger and WhatsApp (two other competitive international messaging services better-known in the West) had about 1,000 million Monthly Active Users in 2016 but did not offer most of the other services available on WeChat. In 2017 it was reported that more than half of WeChat’s users spend over 90 minutes a day on the app.

By now it will not surprise you that our official WeChat account AusInsider has become our main platform in terms of audience.

Here is a brief update on our activities!

AustralianInsider.com and AusInsider on WeChat are gaining momentum, most recently AustralianInsider organised the Premium Food Forum on the 8th of August, in Parliament House. Assistant Minister to the Prime Minister for Cities and Digital Transformation, the Hon. Angus Taylor MP gave the first speech and joined a panel to discuss digital technology opportunity in agriculture. The key note was delivered by the Hon. Dr. David Gillespie, Assistant Minister for Health, on the topic of Food Safety. The Minister joined the second panel and received great interest on the subject, very prominent in most delegates minds, especially Chinese. Michelle Landry MP, member for Capricornia, talked about the Beef Industry, Rockhampton and future water and irrigation plans.

Some of the recent popular media subjects have been an interview with the Assistant Minister for Multicultural Affairs, Senator the Hon. Zed Seselja, who got over 11’600 text views and more than 26’000 video views. Even more popular have been reports about Immigration and Minister for Immigration and Border Protection the Hon. Peter Dutton MP.

AustraianInsider, AusInsider on WeChat – an official account, hope to interview all Ministers and Members of Parliament on a regular basis to keep the Austrailan Chinese diaspora as well informed as possible.

WeChat is available from the Apple store and market places for other OS platforms.

If you need a basic introduction on functions please watch the video below, it is not the latest but covers most functions without fuss.


Please let us know how we can improve this introduction to WeChat!